Consumers can get instant access to product information, “buy now” opportunities, coupons and other sales promotions, or any other marketing information desired by simply scanning the unique bar code or watermark encoded in the print. Mobile Data Systems provides iGetIt™ the cell phone-based application that will enable decoding of either of these technologies and link the decoded data with the relevant web link.

Current generation camera phones have all the necessary hardware to enable decoding of each technology – bar codes and digital watermarks. The only item a consumer needs to add to their phone is the free iGetIt application available for download from our website. Once installed on the cell phone, consumers can begin interacting with any encoded print media – whether in the form of product packaging or labels, printed advertisements, billboards, or a host of other traditional prints.

Printed media is encoded with a unique identifier that the iGetIt application decodes and references back to the content provider’s specified web link. For campaign managers, this means that campaign messaging can be changed instantaneously. The unique identifier can be re-mapped to a different specified web link at any time – making it easy for companies to modify promotional campaigns, sweepstakes or contest information, adjust coupon values or a variety of other information whenever necessary.