The ability to track the success of a promotional campaign is a critical part of any advertising initiative. Through the management of all decoded identifiers, whether bar coded or digitally watermarked, Mobile Data Systems provides campaign managers with a variety of information related to that campaign’s performance.

Campaign managers can obtain aggregate information such as number of decodes, times, dates, etc. over the course of a specific campaign. In addition, demographic information can also be obtained – including the gender, age group, household income and more, that is specific to each unique consumer who decodes the encoded content. The iGetIt content decoder application requires anonymous demographic information when initially downloaded to a cellular phone, maintaining consumer privacy while enabling relevant target market data to be captured by campaign managers.

Any registered campaign manager can log on to Mobile Data Systems’ campaign management portal to get real time statistics on active campaigns, make changes to existing encoded links, or create new campaigns.